About
Every business is heading somewhere. We make sure the numbers lead.
Northbound Associates was founded on a frustration: SME finance is built to look backward. Accounts that describe last quarter, filed and forgotten. We built the firm we couldn't find, one that treats every set of numbers as a step toward the next event: the raise, the sale, the handover, the win.
Experience behind the advice
Deal-side judgement. Operator ownership.
EY Strategy and Transactions. CFO seats in PE-backed and international businesses. Years spent on the buyer's side of the table, seeing exactly what makes a deal complete and what makes it collapse.
- EY Strategy & Transactions
- Buyer-side deal experience
- CFO seats
- PE-backed and international businesses
- Partner-led
- Senior judgement on every account
How the firm is built· 02
Senior operators only. A partner on every account.
A deliberately modern firm: senior operators only, a shared AI-powered finance platform doing the production work, and a partner on every account. No leverage pyramid, no juniors learning on your fees.
What we believe· 03
Four things we hold to.
Principles held in the work
04 / 04
- 01
Value is a direction, not a report.
- 02
Machines should do the typing. People should do the judging.
- 03
Every exit is won years before the deal.
- 04
Straight answers, even when they cost us the work.
Clear enough to remember.
Specific enough to use
Start with a conversation.
Thirty minutes, no pitch. Bring your last set of management accounts and leave knowing exactly where you stand.
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